Three Things You Didn’t Know About Email Marketing
Our marketing manager recently attended the Internet Summit: Digital Marketing Conference here in Raleigh and came away with a few tips she thought some of our tenants (or anyone in the retail business) might like to know.
- Dynamic forms (pop-ups) are the best way to collect consumer emails.
It’s strange but it’s true. You just have to be careful how you go about it. People sign up for emails for 3 reasons:
(1) to receive promotions or discounts;
(2) to receive exclusive content; and
(3) to show support for a brand or company
Don’t just ask folks to sign up for your newsletter. Offer them 20% off their first service, or a free consultation. Use that dynamic form to provide value to the consumer!
- 52% of consumers are likely to switch brands if they don’t receive personalized communications.
Retaining existing customers is SO much less expensive than finding new ones. Personalize the header of your communications, reference an item (or items) that may be relevant to your customer considering their past purchasing history, and ensure that your communications are timely. 99% of users check their emails on a daily basis and personalizing your communications helps keep your email from ending up in the junk folder.
- Welcome emails create 320% more revenue for your business.
Once you’ve captured that hard-earned email address be sure to send an email welcoming your customer! After that it’s important to have a series of email communications (see suggestions below) ready and waiting for them so that they receive consistent messages from your business.
- Email #1 – Reasons why they should do something (Example: 3 reasons to attend our wine tasting event next Tuesday!)
- Email #2 – Invoke FOMO (Example: Our next wine tasting event will fill up fast. Don’t miss out!)
- Email #3 – Highlight something unique about your business (Example: Our staff makes it a point to know everything about the local wineries. Come chat with us and test our knowledge!)
Good luck with your email campaigns!
We are pleased to announce that broker Malcolm Lewis, CCIM, represented the seller in a recent $5,150,000 industrial investment property sale. The sale included four fully leased warehouses located at 6709 Westborough Drive, 6708 Westborough Drive, 8004 Winchester Drive and 8005 Winchester Drive in Raleigh, NC totaling 51,749 sq. ft.
Shiny new logo. Same great service.
40+ years ago we assembled a small landscaping crew to serve York-owned properties. As our services grew far beyond our own properties, the good work of our landscape crews was noticed. Today, as a result of their dedication to excellence and customer service, Bloomsbury is no longer the single-purpose division it used to be. Though it still services York-managed accounts, Bloomsbury now has crews operating all over the Triangle for a large, and expanding, number of clients.
For more info on Bloomsbury’s services, contact business development manager, Julie Paul (firstname.lastname@example.org).
What do these dates and Racecar have in common?
September 10, 2019 saw the beginning of Palindrome Week (plus a few days). For ten days up through 9.19.19 all the dates are the same when read both forwards and backwards. Well…at least if you use the typical format found in the US: [month]-[date]-[year]. The next time we’ll see this phenomenon is 12.1.21.
As a tribute to Palindrome Week attached are some of our favorite illustrated word palindromes from the September 2018 issue of PineStraw Magazine.
Brokerage Team Expands Services with Addition of Robert Hoyt
We’re excited to announce the addition of Robert Hoyt to our brokerage team. Hoyt is a 16-year veteran of the commercial real estate industry specializing in tenant rep and buyer representation services.
With over 650 transactions valued at $360 million dollars, he brings market knowledge, business contacts, and investment sales experience to the office. Robert is considered an historic and downtown property specialist amongst his peers and is a skilled advocate for his clients.
Select clients served include BAERING, American Underground, Charter Communications, Carolina Small Business Development Fund, The A.J Fletcher Foundation, and Spectrum.
Meet our fantastic Raleigh Union Station event coordinators
Karen Clymer and Heather Toler are our dynamic duo handling the event space at Raleigh Union Station. On their schedules today, a sampling of the very best that Rocky Top Catering has to offer.
Email Karen (email@example.com) to learn more about hosting your next event at one of the most unique event spaces in Raleigh!